Many of you might spend a lot of time prospecting for clients. With varying
degrees of success. This can be a daunting, time-consuming task that take energy
away from your core business. And this isn’t limited to a few service categories -
nope. It’s a service-agnostic thing that rings as true for Dog Walkers as it does for
Sitters, or Yoga Instructors.
Solving the above is one of the main reasons we built Hively. Our community is
designed to help you find customers, seamlessly. But more crucially, we’re making
a point to connect you with the right customers - ones that make sense for you,
and for whom you make sense. Basically, the perfect fit, with whom you can come
to expect a steady and fruitful relationship. And thanks to our social platform, not
only do you get widespread recognition for your good work, you also increase
your chances of attracting more like-minded people connected to your clients.
But getting found by that first “perfect fit” of a customer will largely depend on
you, and how much attention you put into your provider portal. This will be your
space, your chance to stand out and express what makes you, well... you. For this
reason, we suggest that you work on a clear message that portrays the real you.
The idea is simple: help potential customers answer the question, “why should I
pick them?” before they move on to the next provider. Finding that unique tone,
we think, will help differentiate you from other professionals in your service
In marketing, this is called a unique selling proposition (USP). It’s a universal
concept used by brands and businesses of all sizes, starting with yours. It doesn’t
need to be a complicated, extensive analysis of what makes you different. Rather,
make it come through via a short bio that introduces you, and in which you convey
your style in a personal, and natural way. Keep it simple and keep it honest. There
is no right answer. Your way of doing things might not be for everyone, but that’s
precisely the point. The customers who will love you, will love you even more for
it, and will go the extra mile to refer you.
Below are 3 steps to help you achieve this. How seriously you take this is entirely
up to you. Some may have the time to do it. Others might not. Others yet already
might have worked this out. To each his own :)
1/ Your customers.
It starts with them. First, try to understand their needs. What
are they looking for? Once you’ve answered this, responding to their desires will
come more easily, and you’ll be able to win their hearts.
2/ Your competitors.
What do your peers typically do? Study what they do right,
what they do wrong, and then figure out how you can improve on that, and better
yet, how you can do things a bit differently.
Make a short list of the things that you think make you special. Rather
than settle for things like “Good Attitude, Hard Worker, Responsible”... Try to find
traits that are more unique to you because of your background, skills, or
personality. Don’t copy someone else’s formula. That’s a losing game (more on
this in the next edition). Differentiate yourself.
If you feel a bit stuck, or if you want to go next level, don't worry. You're always
encouraged to give us a call. An essential part of our mission lies in our personal
commitment to help you stand out. Just make sure to regularly think about ways
to use your uniqueness to your advantage. And hey: a strong personality, in truth,
can be a good USP in itself.